Historical Makeup advertisements-1960's

Advertisements in the 1960's 

In the 1960's it was all about the eyes, big eyes, twigs eye lashes was a iconic look, the 'mod' look and hippy look. It was all about the power of the eye makeup, it hit the 1960's big time, in order to get the 'London Look'. There were a lot of celebrities selling products and being the face of brands, this worked to sell the latest products because everyone wanted to look like their style icon.

1960s (2013) Available at: http://glamourdaze.com/history-of-makeup/1960s (Accessed: 21 April 2016).

Inline Citations:

• (1960s, 2013)
 

Posted (2011) Robert Downey. Available at: http://robertdowney.blogspot.co.uk/2011/05/twiggy-eye-makeup.html (Accessed: 21 April 2016).

Inline Citations:

• (Posted, 2011)
 

During the 1960's the cleopatra eyes became iconic, with Elizabeth Taylor being the face of 'Revlon' in 1963, with mixing now makeup with the historic. Elizabeth Taylor was a big fashion, film actress of the 60's, this look created a big trend of the smokey cleopatra eye makeup, with the winged eyes to give the dramatic powerful statement.

During the 60's advertisements would use many celebrities to sell their products for example: Edie Sedgwick the 'IT' girl of the 60's and Brigitte Bardot. 

Fonds d’écran Brigitte Bardot: Tous les wallpapers Brigitte Bardot (no date) Available at: http://www.maxisciences.com/brigitte-bardot/wallpaper (Accessed: 22 April 2016).

Inline Citations: 

• (Fonds d’écran Brigitte Bardot: Tous les wallpapers Brigitte Bardot, no date)

Elizabeth taylor cleopatra (1963) Available at: https://www.tumblr.com/search/elizabeth%20taylor%20cleopatra (Accessed: 22 April 2016).

Inline Citations: 

• (Elizabeth taylor cleopatra, 1963)
 

During the 1960's the eyes did a lot of the talking, to was all about the lashes, the smokey eyes, the winged eyes in adverts, here is a great example of one below. You can see where there is less text no more "how to" guide on the front, it was more imagery and dramatic with a lot of colour used. 

Authorhandbook (2012) Women’s 1960s makeup: An overview - hair and makeup artist handbook. Available at: http://hair-and-makeup-artist.com/womens-1960s-makeup/ (Accessed: 22 April 2016).

Inline Citations: 

• (Authorhandbook, 2012)
 

The adverts didn't get much text on them explaining how to use the products, it was all about the supermodels with the big eye makeup, long lashes being icons for the beauty campaigns, no more famous celebrities, well it wasn't common, it was all about the supermodels selling these products.

Post, T.H. (1966) ’60’s. Available at: https://uk.pinterest.com/pin/287315651197493339/ (Accessed: 21 April 2016).

Inline Citations:

• (Post, 1966)
 

Maybelline adverts hit the screen with advertising eyebrow liner, mascaras, liquid eye liner, creating the powerful eye makeup statements of the 1960's. Here are some other videos during this era how "seductive" eye make-up, it was all about the bedroom eyes, seducing them with the dramatic eyes, with celebrities and supermodels in advertisements products sold far and wide and everyone wanted to be like them.

Adverts would say "What will your eyes say to him tonight?"

Glamourdaze (2016b) Vintage fashion archive. Available at: http://glamourdaze.com/ (Accessed: 21 April 2016).

Inline Citations:

• (Glamourdaze, 2016b)
 

https://www.youtube.com/watch?v=qgqd8T01sfE

Vintage Fanatic (2013) Vintage old 1960’s Shulton cosmetics corn silk face powder makeup commercial. Available at: https://www.youtube.com/watch?v=qgqd8T01sfE (Accessed: 22 April 2016).

Inline Citations: 

• (Vintage Fanatic, 2013)
 

Evaluation of last Semester

My feedback from last semester:

 "Good research and experimentation, moodboard is a little vague in places and could definitely be better put together, its looks a little messy as some of the images are stretched and the gaps are uneven, not a big deal but something to consider for the future -  is everything you hand in is an opportunity to be creative! I cant believe I'm going to say this but your final images are in desperate need of some post production, overall they are nicely exposed and well composed. Just a little tweak with the contrast and some spotting would've gone a very long way indeed. looking forward I want you to get some feedback before submitting next time on your pictures and I think spend a bit more time doing those finishing touches that make all the difference."

Evaluation of my last semester

Looking back on last semester, I feel I come along way since then, even though I learnt the basics and I was very apprehensive with getting on board with this topic. I took the time to really find out my strengths and weaknesses when reading back on my feedback. First of all my moodboard needed tidying up more structure and to paint a clearer picture to the audience with what exactly I'm trying to show, I struggled with this because I didn't take enough time to go over and adapt this or gather feedback from my peers in class, which I have been able to do this term which has worked in my favour. I completely took this constructive critic on board and have practiced and played around with these skills this semester, even though there is always room to improve during my first year in order to prepare myself for the hard years ahead. 

I also need to get used to using indesign and photoshop because these will be my best friends in the upcoming years to execute my work to its best. I was a bit messy with making sure my images from my mood board were in line, I have taken this on board and will take time to go over these programs in more depth, I feel when it comes to using programs on the IMAC I struggle and find it hard to get to grips with it all, but once I learn the new skills and repeat the process it will stay and will not forget how to work it. 

The on the other hand, I feel my strengths with my photography had strengthened coming up to the end of my final semester and even now I can see myself improving further and becoming more adventurous and creative; I feel looking back on my images I submitted for my digital production 1. I played it to safe and I needed to adjust and make changes in post production. I was happy that my exposure and my models were well composed, I feel directing my models I feel comfortable with now and even then I made them feel relaxed in my presence, well I like to think so as I achieved images in the way I wanted and they had fun with this. 

I feel I needed to work on editing my photos more, with tweaking the contrast and editing out spotting/ blemishes, I feel I didn't do this because I didn't feel confident at the time and I feel we only looked over photo shop very briefly but this has been taken on board for next time, to enhance my models features and remove unwanted spotting etc. 

When seeing Chris for my one to one, I found it very useful and took on board the constructive criticism, working on exposure, contrasts and slight editing, nothing much but just by changing slight things can make all the difference and will bring out the colour and beauty of the models. He was pleased with how far I had come and I just need to build confidence and just test different equipment and test shots, its best to make as many mistakes as this can only build your skills further and confidence; I have taken this on board and have seen the vast improvements in the last month of being back. 

1940-50 Makeup

1940's-1950's Makeup looks inspirations & adverts:

During the 1940's the makeup brand Maxfactor was still very popular and one of the worlds most product line to date.

Luscious matte Red lips was the desired look and appeal, the sweet heart look, with the soft curled hair pinned. Hair was grown long and shiny with the use of victory rolls, during the war keeping the hair off the face yet glamorous. A ideal design to be practical yet desired look with a feminine appeal. This became the iconic style for this era, due to the war shortages, women would make the most of what they had and use fabrics and iron rods to curls their hair.

Makeup wasn't really available, it was hard to get during the times of the world war, rationings, so most women would make their own from war paints to all kinds of materials.
the bright red lips were so popular with implying red was the colour of victory and fight, and also 'The will to win'.
Hitler did not like makeup and wanted women not to wear it, this made women want to wear it even more so to keep a healthy glow.

Published 2nd December 2014- Unknown model & written by Catilyn L.

http://www.xovain.com/makeup/womens-makeup-and-hairstyles-in-the-forties-world-war-two

This image shows the appeal and how popular the thick red lipstick was during this era, it was the colour of fighting and winning, this was representing the war time era. 

Vogue July 1st 1942- Published article memorial day 2013- by Aradia 

http://bridalmakeovers.com/blog/bridal-beauty-chic-red-lipstick-memorial-day-2013/

I love this image of the cover of vogue during the wartime, it shows power and standing up for victory. This image shows victory rolls and red lipstick. 

Published article memorial day 2013- by Aradia 

http://bridalmakeovers.com/blog/bridal-beauty-chic-red-lipstick-memorial-day-2013/

In the 1950's after the war had come to an end, makeup was on every womens mind, because of the rationings of it before it was popular then ever. Makeup was a luxury, ladies could become ladies again, they could be 'lady like' feminine, the golden age of the compact in every womens purse was a necessity for them, keeping them glamorous on the move. 

The hollywood lip liner and thick red lipstick was still very popular, with the match stick lipsticks which were popular, small and ideal to put in their handbags.

Helena Rubinstein bought out the first wand mascara in 1957, other colours in makeup of eye shadows and lipsticks become popular, with the coral lips to the green and blue eye shadows. Women experimented more with their makeup, especially with the bright eye shadows applying it in a circle/ high arch motion. 

Adverts become 'perfect makeup for the beach' or 'makeup to wear for when your man gets home from work' - This era was all about the lips & bosoms. 

Model Jayne Mansfield- Published by Sunday Express- 1955 Playmate

http://www.express.co.uk/pictures/galleries/3004/Jayne-Mansfield-American-actress-Playboy-Playmate-pin-up-pictures

Model- Marilyn Monroe- Article published- 21st April 2014- written by Unknown

1953 makeup advert

http://hair-and-makeup-artist.com/beauty-adverts-1950s/1953-monroe/#main

This shows how many adverts for makeup during this era were famous stars, this pushed sales as women wanted to look and be like their idols during the time period. They wanted glam and you also see Marilyn with the iconic red lipstick, she was a prime example of a women to inspired to look like. 

Max Factor Advert- 1954- Published article 21st April 2014- Unknown model

http://hair-and-makeup-artist.com/beauty-adverts-1950s/1953-monroe/#main

Beauty and Advertising

 Beauty and Advertising 

This week we looked Advertisements through the decades and how they have changed significantly, from the 1910- 1920's, Adverts in magazines were drawn, describing how to use the products in a particular way to get the best out of the product.

During this era skin being pale was popular, people that had a tan were seen to be of a lower 'working' class, intending that they work outside. That women with a pale complexion was seen to be of a better class, staying in doors.
Women became obsessed with blotting their skin and moisturising keeping their skin supple and moisturised.
They loved tinting their lips, cheeks with rouge products, making them look healthy and glowy along with their pale complexion, making the tones really show up against their pale skin.

Glamour Daze image- Unknown model- 1918

http://image.glamourdaze.com/2013/05/1918-makeup-look.jpg

Thin arch eyebrows were in fashion during this period, very drawn on with an high circular arch.
In Oxford Street in London in 1909 they opened their makeup counters, where women were open to try products and mix and match before actually purchasing.

Cream eyeshadow became very popular, with all sorts of colours, Max Factor was one of the first major brands to take the makeup industry by storm, it was the most popular during this era of makeup.
During this era other companies lifted off such as Rimmel, L'oreal, Elizabeth Arden and Helena Rubinstein. These brands inspired women to wear makeup and created a commotion in the makeup industry making women see themselves differently; it was a big time for makeup.

Unknown model- Dan & Lainey forum- December 3rd 2014 published

http://danandlainey.com/an-overview-of-jazz-era-fashion/

It was only popular for women who were on stage to wear makeup during this time, and other women would only be seen just wearing her natural face. Even though rouge was very popular amongst women to add colour to their cheeks lips and forehead, it was in a lot of women handbags.

Max Factor sales sky rocket, they start selling makeup in sizes that can fit into your hand bag, ideal for woman on the go.

Unknown Model- Published on Dan & Lainey December 3rd 2014

http://danandlainey.com/an-overview-of-jazz-era-fashion/

A lot of powder was very popular also, to fix their pale complexion, a powdery matte look with no shine was the makeup thing. Women were inspired by cleopatra with the kohl black lined eyes also, during this time was world war I women wanted to make themselves look together and healthy.
During 1911, eye makeup became very popular, especially at parties during the 'flapper' era, with the heavy lined eyes, which inspired Elizabeth Arden and Helena Rubinstein to create this phenomon.

Research into the Brand 'NARS'

Research into 'NARS'

Looking at NARS Beauty Campaigns

Francois Nars: From South of France Modern and love of style
He dreamed about producing 'Fresh' and 'Modern' make-up looks

Chesters, A. (2016) A brief history of NARS. Available at: http://www.theguardian.com/fashion/fashion-blog/2011/nov/14/brief-history-of-nars (Accessed: 21 April 2016).

Inline Citations:

• (Chesters, 2016)
 

Make-up is not a mask, that it should let the model's personality shine through

Balancing the fun stuff with the timeless classical make-up.

He first bought out a range of 12 lipsticks at barneys, New York

He has an iconic highlighter called 'orgasm'

I looked into the background of francois Nars to gain extra insight of what his influences were and how he works as a influential make-up artist, I loved researching and watching a number of videos on him, he is loved by a lot of people, he is a highly skilful man who is also a photographer as well as an artist.

     

    What does the brand symbolise?

• Natural look, sheer elegance to outrageous creations 
• From neutral shades to daring colours he has a mix of everything 
• Luxury cosmetics with an edge 'Racy sophistication' 
• Interested in individual personalities and to show that through make-up 
• Provocative names used for lipsticks and blush such as: 'Striptease'  
• Seductive style and posing, chic, contemporary and very modern
• From glow to fierce colour used
• Dramatic, exposed lighting 

Looking into the brand and their campaigns
From daring, eccentric colours to highlight and neutral colours, NARS has it all 

Softer summer colours below with use of pastel colours, he works with the seasons

NARS Skin Campaign Summer 2014

NARSskin summer 2014 (Nars cosmetics) (2014) Available at: https://models.com/Work/nars-cosmetics-narsskin-summer-2014 (Accessed: 21 April 2016).

Inline Citations:

• (NARSskin summer 2014 (Nars cosmetics), 2014)
 

I love this campaign by NARS below, it's wild, eccentric and I love the use of texture throughout.

NARS Campaign

Fall/winter 2015

Nars cosmetics by Steven Klein fall 2015 (Nars cosmetics) (no date) Available at: https://models.com/Work/nars-cosmetics-nars-cosmetics-by-steven-klein-fall-2015 (Accessed: 21 April 2016).

Inline Citations:

• (Nars cosmetics by Steven Klein fall 2015 (Nars cosmetics), no date)
 

Target Audience:

I believe NARS is targeted to a young audience, with the use of young models, use of bright colours, modern sophistication. Glam but with an edge.

How does your word change how you consider the brand?

I consider the brand sophisticated with an edge, however my word is 'Fresh' and the image above links with how I want to produce my editorial, NARS is so versatile with sheer glamour to outrageous colour, so I feel I can adapt the word well with this brand. Keeping it simple yet effective 

Will it affect how you apply the product?

NARS products I find are shimmery, cool colours with use of metallics and pigments

NARS Fall 2010

Daphne Guinness 

Howard, S. (2006) NARS FALL 2010. Available at: http://beautybanter.com/nars-fall-2010 (Accessed: 21 April 2016).

Inline Citations:

• (Howard, 2006)
 

NARS Radiant Spring 2013

Egle Tvirbutaite - Model

Grace Bol - Model

Nars pure radiant spring 2013 (online) (Nars cosmetics) (2013) Available at: https://models.com/Work/franois-nars-nars-pure-radiant-spring-2013-online (Accessed: 21 April 2016).

Inline Citations:

• (Nars pure radiant spring 2013 (online) (Nars cosmetics), 2013)
 

NARS Cosmetics Spring/summer 2012

NARS S/S 12 (Nars cosmetics) (no date) Available at: https://models.com/Work/franois-nars-nars-ss-12 (Accessed: 21 April 2016).

Inline Citations:

• (NARS S/S 12 (Nars cosmetics), no date)
 

To me, beauty is about balancing the fun stuff with a classical, timeless 

I love the lighting and the glow on this image below

Polyvore, Service, T. of and Policy, P. (2016) Polyvore. Available at: http://www.polyvore.com/nars/collection?id=1736250 (Accessed: 21 April 2016).

Inline Citations:

• (Polyvore, Service, and Policy, 2016)