Historical Makeup advertisements-1960's

Advertisements in the 1960's 

In the 1960's it was all about the eyes, big eyes, twigs eye lashes was a iconic look, the 'mod' look and hippy look. It was all about the power of the eye makeup, it hit the 1960's big time, in order to get the 'London Look'. There were a lot of celebrities selling products and being the face of brands, this worked to sell the latest products because everyone wanted to look like their style icon.

1960s (2013) Available at: http://glamourdaze.com/history-of-makeup/1960s (Accessed: 21 April 2016).

Inline Citations:

• (1960s, 2013)
 

Posted (2011) Robert Downey. Available at: http://robertdowney.blogspot.co.uk/2011/05/twiggy-eye-makeup.html (Accessed: 21 April 2016).

Inline Citations:

• (Posted, 2011)
 

During the 1960's the cleopatra eyes became iconic, with Elizabeth Taylor being the face of 'Revlon' in 1963, with mixing now makeup with the historic. Elizabeth Taylor was a big fashion, film actress of the 60's, this look created a big trend of the smokey cleopatra eye makeup, with the winged eyes to give the dramatic powerful statement.

During the 60's advertisements would use many celebrities to sell their products for example: Edie Sedgwick the 'IT' girl of the 60's and Brigitte Bardot. 

Fonds d’écran Brigitte Bardot: Tous les wallpapers Brigitte Bardot (no date) Available at: http://www.maxisciences.com/brigitte-bardot/wallpaper (Accessed: 22 April 2016).

Inline Citations: 

• (Fonds d’écran Brigitte Bardot: Tous les wallpapers Brigitte Bardot, no date)

Elizabeth taylor cleopatra (1963) Available at: https://www.tumblr.com/search/elizabeth%20taylor%20cleopatra (Accessed: 22 April 2016).

Inline Citations: 

• (Elizabeth taylor cleopatra, 1963)
 

During the 1960's the eyes did a lot of the talking, to was all about the lashes, the smokey eyes, the winged eyes in adverts, here is a great example of one below. You can see where there is less text no more "how to" guide on the front, it was more imagery and dramatic with a lot of colour used. 

Authorhandbook (2012) Women’s 1960s makeup: An overview - hair and makeup artist handbook. Available at: http://hair-and-makeup-artist.com/womens-1960s-makeup/ (Accessed: 22 April 2016).

Inline Citations: 

• (Authorhandbook, 2012)
 

The adverts didn't get much text on them explaining how to use the products, it was all about the supermodels with the big eye makeup, long lashes being icons for the beauty campaigns, no more famous celebrities, well it wasn't common, it was all about the supermodels selling these products.

Post, T.H. (1966) ’60’s. Available at: https://uk.pinterest.com/pin/287315651197493339/ (Accessed: 21 April 2016).

Inline Citations:

• (Post, 1966)
 

Maybelline adverts hit the screen with advertising eyebrow liner, mascaras, liquid eye liner, creating the powerful eye makeup statements of the 1960's. Here are some other videos during this era how "seductive" eye make-up, it was all about the bedroom eyes, seducing them with the dramatic eyes, with celebrities and supermodels in advertisements products sold far and wide and everyone wanted to be like them.

Adverts would say "What will your eyes say to him tonight?"

Glamourdaze (2016b) Vintage fashion archive. Available at: http://glamourdaze.com/ (Accessed: 21 April 2016).

Inline Citations:

• (Glamourdaze, 2016b)
 

https://www.youtube.com/watch?v=qgqd8T01sfE

Vintage Fanatic (2013) Vintage old 1960’s Shulton cosmetics corn silk face powder makeup commercial. Available at: https://www.youtube.com/watch?v=qgqd8T01sfE (Accessed: 22 April 2016).

Inline Citations: 

• (Vintage Fanatic, 2013)