Beauty and Advertising

 Beauty and Advertising 

This week we looked Advertisements through the decades and how they have changed significantly, from the 1910- 1920's, Adverts in magazines were drawn, describing how to use the products in a particular way to get the best out of the product.

During this era skin being pale was popular, people that had a tan were seen to be of a lower 'working' class, intending that they work outside. That women with a pale complexion was seen to be of a better class, staying in doors.
Women became obsessed with blotting their skin and moisturising keeping their skin supple and moisturised.
They loved tinting their lips, cheeks with rouge products, making them look healthy and glowy along with their pale complexion, making the tones really show up against their pale skin.

Glamour Daze image- Unknown model- 1918

http://image.glamourdaze.com/2013/05/1918-makeup-look.jpg

Thin arch eyebrows were in fashion during this period, very drawn on with an high circular arch.
In Oxford Street in London in 1909 they opened their makeup counters, where women were open to try products and mix and match before actually purchasing.

Cream eyeshadow became very popular, with all sorts of colours, Max Factor was one of the first major brands to take the makeup industry by storm, it was the most popular during this era of makeup.
During this era other companies lifted off such as Rimmel, L'oreal, Elizabeth Arden and Helena Rubinstein. These brands inspired women to wear makeup and created a commotion in the makeup industry making women see themselves differently; it was a big time for makeup.

Unknown model- Dan & Lainey forum- December 3rd 2014 published

http://danandlainey.com/an-overview-of-jazz-era-fashion/

It was only popular for women who were on stage to wear makeup during this time, and other women would only be seen just wearing her natural face. Even though rouge was very popular amongst women to add colour to their cheeks lips and forehead, it was in a lot of women handbags.

Max Factor sales sky rocket, they start selling makeup in sizes that can fit into your hand bag, ideal for woman on the go.

Unknown Model- Published on Dan & Lainey December 3rd 2014

http://danandlainey.com/an-overview-of-jazz-era-fashion/

A lot of powder was very popular also, to fix their pale complexion, a powdery matte look with no shine was the makeup thing. Women were inspired by cleopatra with the kohl black lined eyes also, during this time was world war I women wanted to make themselves look together and healthy.
During 1911, eye makeup became very popular, especially at parties during the 'flapper' era, with the heavy lined eyes, which inspired Elizabeth Arden and Helena Rubinstein to create this phenomon.