1940's-1950's Makeup looks inspirations & adverts:
During the 1940's the makeup brand Maxfactor was still very popular and one of the worlds most product line to date.
Luscious matte Red lips was the desired look and appeal, the sweet heart look, with the soft curled hair pinned. Hair was grown long and shiny with the use of victory rolls, during the war keeping the hair off the face yet glamorous. A ideal design to be practical yet desired look with a feminine appeal. This became the iconic style for this era, due to the war shortages, women would make the most of what they had and use fabrics and iron rods to curls their hair.
Makeup wasn't really available, it was hard to get during the times of the world war, rationings, so most women would make their own from war paints to all kinds of materials.
the bright red lips were so popular with implying red was the colour of victory and fight, and also 'The will to win'.
Hitler did not like makeup and wanted women not to wear it, this made women want to wear it even more so to keep a healthy glow.
Published 2nd December 2014- Unknown model & written by Catilyn L.
http://www.xovain.com/makeup/womens-makeup-and-hairstyles-in-the-forties-world-war-two
This image shows the appeal and how popular the thick red lipstick was during this era, it was the colour of fighting and winning, this was representing the war time era.
Vogue July 1st 1942- Published article memorial day 2013- by Aradia
http://bridalmakeovers.com/blog/bridal-beauty-chic-red-lipstick-memorial-day-2013/
I love this image of the cover of vogue during the wartime, it shows power and standing up for victory. This image shows victory rolls and red lipstick.
Published article memorial day 2013- by Aradia
http://bridalmakeovers.com/blog/bridal-beauty-chic-red-lipstick-memorial-day-2013/
In the 1950's after the war had come to an end, makeup was on every womens mind, because of the rationings of it before it was popular then ever. Makeup was a luxury, ladies could become ladies again, they could be 'lady like' feminine, the golden age of the compact in every womens purse was a necessity for them, keeping them glamorous on the move.
The hollywood lip liner and thick red lipstick was still very popular, with the match stick lipsticks which were popular, small and ideal to put in their handbags.
Helena Rubinstein bought out the first wand mascara in 1957, other colours in makeup of eye shadows and lipsticks become popular, with the coral lips to the green and blue eye shadows. Women experimented more with their makeup, especially with the bright eye shadows applying it in a circle/ high arch motion.
Adverts become 'perfect makeup for the beach' or 'makeup to wear for when your man gets home from work' - This era was all about the lips & bosoms.
Model Jayne Mansfield- Published by Sunday Express- 1955 Playmate
http://www.express.co.uk/pictures/galleries/3004/Jayne-Mansfield-American-actress-Playboy-Playmate-pin-up-pictures
Model- Marilyn Monroe- Article published- 21st April 2014- written by Unknown
1953 makeup advert
http://hair-and-makeup-artist.com/beauty-adverts-1950s/1953-monroe/#main
This shows how many adverts for makeup during this era were famous stars, this pushed sales as women wanted to look and be like their idols during the time period. They wanted glam and you also see Marilyn with the iconic red lipstick, she was a prime example of a women to inspired to look like.
Max Factor Advert- 1954- Published article 21st April 2014- Unknown model
http://hair-and-makeup-artist.com/beauty-adverts-1950s/1953-monroe/#main
