Research into the Brand 'NARS'

Research into 'NARS'

Looking at NARS Beauty Campaigns

Francois Nars: From South of France Modern and love of style
He dreamed about producing 'Fresh' and 'Modern' make-up looks

Chesters, A. (2016) A brief history of NARS. Available at: http://www.theguardian.com/fashion/fashion-blog/2011/nov/14/brief-history-of-nars (Accessed: 21 April 2016).

Inline Citations:

• (Chesters, 2016)
 

Make-up is not a mask, that it should let the model's personality shine through

Balancing the fun stuff with the timeless classical make-up.

He first bought out a range of 12 lipsticks at barneys, New York

He has an iconic highlighter called 'orgasm'

I looked into the background of francois Nars to gain extra insight of what his influences were and how he works as a influential make-up artist, I loved researching and watching a number of videos on him, he is loved by a lot of people, he is a highly skilful man who is also a photographer as well as an artist.

     

    What does the brand symbolise?

• Natural look, sheer elegance to outrageous creations 
• From neutral shades to daring colours he has a mix of everything 
• Luxury cosmetics with an edge 'Racy sophistication' 
• Interested in individual personalities and to show that through make-up 
• Provocative names used for lipsticks and blush such as: 'Striptease'  
• Seductive style and posing, chic, contemporary and very modern
• From glow to fierce colour used
• Dramatic, exposed lighting 

Looking into the brand and their campaigns
From daring, eccentric colours to highlight and neutral colours, NARS has it all 

Softer summer colours below with use of pastel colours, he works with the seasons

NARS Skin Campaign Summer 2014

NARSskin summer 2014 (Nars cosmetics) (2014) Available at: https://models.com/Work/nars-cosmetics-narsskin-summer-2014 (Accessed: 21 April 2016).

Inline Citations:

• (NARSskin summer 2014 (Nars cosmetics), 2014)
 

I love this campaign by NARS below, it's wild, eccentric and I love the use of texture throughout.

NARS Campaign

Fall/winter 2015

Nars cosmetics by Steven Klein fall 2015 (Nars cosmetics) (no date) Available at: https://models.com/Work/nars-cosmetics-nars-cosmetics-by-steven-klein-fall-2015 (Accessed: 21 April 2016).

Inline Citations:

• (Nars cosmetics by Steven Klein fall 2015 (Nars cosmetics), no date)
 

Target Audience:

I believe NARS is targeted to a young audience, with the use of young models, use of bright colours, modern sophistication. Glam but with an edge.

How does your word change how you consider the brand?

I consider the brand sophisticated with an edge, however my word is 'Fresh' and the image above links with how I want to produce my editorial, NARS is so versatile with sheer glamour to outrageous colour, so I feel I can adapt the word well with this brand. Keeping it simple yet effective 

Will it affect how you apply the product?

NARS products I find are shimmery, cool colours with use of metallics and pigments

NARS Fall 2010

Daphne Guinness 

Howard, S. (2006) NARS FALL 2010. Available at: http://beautybanter.com/nars-fall-2010 (Accessed: 21 April 2016).

Inline Citations:

• (Howard, 2006)
 

NARS Radiant Spring 2013

Egle Tvirbutaite - Model

Grace Bol - Model

Nars pure radiant spring 2013 (online) (Nars cosmetics) (2013) Available at: https://models.com/Work/franois-nars-nars-pure-radiant-spring-2013-online (Accessed: 21 April 2016).

Inline Citations:

• (Nars pure radiant spring 2013 (online) (Nars cosmetics), 2013)
 

NARS Cosmetics Spring/summer 2012

NARS S/S 12 (Nars cosmetics) (no date) Available at: https://models.com/Work/franois-nars-nars-ss-12 (Accessed: 21 April 2016).

Inline Citations:

• (NARS S/S 12 (Nars cosmetics), no date)
 

To me, beauty is about balancing the fun stuff with a classical, timeless 

I love the lighting and the glow on this image below

Polyvore, Service, T. of and Policy, P. (2016) Polyvore. Available at: http://www.polyvore.com/nars/collection?id=1736250 (Accessed: 21 April 2016).

Inline Citations:

• (Polyvore, Service, and Policy, 2016)