NARS Face Chart Design

'NARS' Face Chart Design 

NARS Face Chart Design

'NARS' Brand Face Chart Design 

'NARS'- Final Story Board

I decided to tweak a few images to really relate to everything that I was after for my shoot, with the hair, makeup and structuring out my images properly and clearly. Keeping it straight to the point and showing exactly what I want. 

Below image of the far right hand side of my story board, showing the sleeked back hair I want to use in my shoot, the bright colours and heavy eye makeup but linking it to by inspirational word 'Fresh', showing the direction I would like, showing the models positioning themselves to an angle and the lighting to be exposed with contrast and execution. I am very happy with my final story board image as I feel it shows what I want to achieve with all my research that I have done has paid off in my work and It will hopefully show in my brand image shoot. 

My story Board split up, showing the makeup I want to achieve with colour, colour back drop, hair design, direction and lighting I would like to include in my shoot. 

All images from my pinterest boards that are linked in my blog.

Technical- Editorial shoot & inspiration

Technical- Editorial Shoot...

This week I tested out my final face chart design, by experimenting with the colours i put on my chart and also having inspirational images on my pinterest, I was highly inspired by this image below with the use of materials on the face as well as makeup. 

I applied a even based of kryolan foundation with a shade lighter to give the skin a dewy texture and worked over the face with glamour glow to highlight the cheek bones, the bridge of the nose and also along with the supra color white to go over the nose the brows, lashes and lips to create a frosty, fresh feeling. I wanted to create a cool palette with cold colour shades and I felt it worked well and when carrying this out I felt my model was perfect for this look, with her pale complexion and blue eyes to really enhance the whole look.

I created the frosty clusters at the sides of the forehead with salt crystals, I found this tricky but applied the latex (very messy) little by little then used tweezers to place the crystals on so they would stick, I used latex because it is safe and easy enough to remove. I found it stuck them in the place well, but I needed to tidy up between the crystals, I found this challenging and also many kept falling off, it was a challenge but I loved the end results. If I did that again I would of laid her down and applied them like that in order to hold them in place so they could dry into place and I also would of crushed them up for more texture and with less space in-between each crystal. However, I was happy with the way it came out with the colours and materials combined.

Here are the images that I was inspired by for my inspirational word

                                     

                                              

A few photos of my model having her makeup done and along with test shoots of the day

                                   

                                   

                                    

                                                  Test shoots of my inspirational word 'Fresh'

                                    

                                    

                                    

                                    

Technical- The Brand Shoot & inspiration

Technical- The Brand Shoot...

This week was technical, I set up for my shoot which I had previously tested to see what I wanted to use which I felt was ideal with the brand and my inspirational word combined, I loved simplicity of the soft boxes and the soft light it gives, I also found it made the colour of the shoot stand out.

My day Started up setting up in the studio with the soft boxes, coloured back drop (greeny blue) I used my camera 1/160 on manual and used a 50mm lense to capture of images with to get the close up look I wanted. I used the 50mm sense because of it clear, zoomed in vision it gives, even though you can't adjust it, I felt it worked well to capture close up shots for my brand image, to get a crisp detailed shot of the hair and makeup.

Image of my set before shooting, with the coloured back drop and soft boxes, almost ready to shoot.



I loved the back screen colour and It worked so well during the shoot, I was a little anxious it may of clashed with the makeup application but it worked well and I even felt it enhanced the colours.




I wanted to incorporate cool pastel colours into my image and gathered a number of images from NARS campaigns for inspiration, I looked into dewy skin with pastel colours to show my word working well with the brand image.

Here are photographs of NARS campaigns that inspired me for my shoot including lighting, exposure, colours and makeup techniques and the next images are of my time in the studio setting up and of my final images.







These images gave me an idea of pastel colours used in NARS campaigns which would fit with my word and the brand image well. I also found NARS used a lot of coloured back drops, pastel colours and blocking out brows or keeping them very natural so i went with that idea.

I felt the day went well, my model and I worked very well together, we bounced off each other, I became more relaxed with directing my model as the shoot went on, I tried a number of looks and it all fell into place and I was very happy with the result. I struggled slightly by not having an assistant, as I planned to have one but ended up not being able to make it, so this slowed the whole shoot down, but I felt I worked efficiently and professionally, I made sure my model was comfortable during the day with food and drink.

Overall, it was a fun successful time In the studio. Straight after I went to our photoshop lesson to gain knowledge to edit and adjust my photographs to create  the best look for the brand image for NARS. My strengths were being on the ball, my makeup application as I feel I have improved a lot over the last semester, with the use of colouring layering and showing my inspiration through my work and setting up for my shoot, it ran smoothly and my model was comfortable.

Here are some images of some of the test shoots and I love how vibrant the colours are coming out on the camera. 

During our photoshop lesson, working with exposure, lighting, adjustments and corrections. I also enhanced her eye colouring and brightened up the white in her eyes and also highlighted a semi circle in her iris to give a sparkle effect in her eyes to really stand out. Overall I was happy with the outcome because I didn't do too much editing and I feel it captures my word and the brand image in the image.

A few images playing around with direction and poses, seeing how the makeup looks on camera also, It was a fun shoot, playing around with eccentric colours and being free with it.

Final Face chart for editorial 'FRESH'

Final Face chart for editorial 'FRESH'

This is my final face chart for my editorial, the products I used are on the image above, I really enjoyed researching to gain my inspiration  for my final image. 

With this I wanted to try something new and exciting, to really push my boundaries and to not play it safe, this is why I came up with using texture materials in my makeup piece, I gained my inspiration from the ocean, a place where it would be the freshest, in the open air surrounding by miles of sea and it reminded me of past times where you'd go to feel fresh. 

I was also inspired by an image on my pinterest board and on my mood board, the piece stood out and I wanted to do a similar thing, so therefore I played around with different products, materials, colour themes and went with a cool, silver, white palette, with a glow palette, followed by blocking our the brows and lashes with white supra color and finally placing salt crystals on the forehead to symbolise broken shells. I was looking around at what I could use to really capture the look I was after, I thought of salt because of the ocean and it made sense, the texture of them worked perfectly when testing them on my model.

Image found on my pinterest board & moodboard

This is the image I was inspired by and wanted to create my own version of this because I felt with captured my inspirational word well and I wanted to test and play around with different products and materials on the skin. 

Final Face chart brand image NARS

My Final Brand Image Face Chart 

'NARS'

This is my final face chart design, I was inspired by NARS with there use of pastel, bright colours, blocking out the brows and this fitted with my inspirational word 'Fresh'. Testing the colours during the shoot and they were exactly how I visioned it to turn out like, I wanted to capture both the brand and my chosen word in one and these colours worked well in order to project this across.

When I thought of my inspirational word and NARS I looked in their images with cool colours, different shades of pastel colours, blues and greens which I associate with the word 'Fresh' I think of these colours and it worked well. 

I was inspired by a number of images from the fresh looking hair styles, with the sleek back wet hair and with the makeup patterns from NARS campaigns but I used my own use of colours which related to my inspirational word, with green and blue colours. 

I was inspired by a collection of images from NARS campaigns where they used a lot of colour with a lot of pastel colours and with the pattern of the eye makeup it is seen in my storyboard, I loved how they layered colours during this collection and I wanted to do the same but with cooler colours around the eyes to fit with my inspirational word also.

I loved this look by Francois Nars, I love the layering of the green and blue makeup and how it blends into the brow line, therefore I wanted to do this with my final look because I came across a lot of their images with this style makeup. I love the direction of the model, the sheer glow also, which I will carry out in my shoot and to choose a model with light coloured eyes, with the makeup to really pop out.

Blog, A. amby’s 8 (no date) Beauty: Makeup. Available at: https://uk.pinterest.com/pin/229754018464539405/ (Accessed: 22 April 2016).

Inline Citations: 

• (Blog, no date)
 

TrendH (no date) M a Q u i ll a g e. Available at: https://uk.pinterest.com/pin/537546905493878748/ (Accessed: 22 April 2016).

Inline Citations: 

• (TrendH, no date)
 

In this photo of a NARS campaign, I love the application of the eye makeup, I like how bold and deep the makeup appears with also blending into the brows.