Final Face chart brand image NARS

My Final Brand Image Face Chart 

'NARS'

This is my final face chart design, I was inspired by NARS with there use of pastel, bright colours, blocking out the brows and this fitted with my inspirational word 'Fresh'. Testing the colours during the shoot and they were exactly how I visioned it to turn out like, I wanted to capture both the brand and my chosen word in one and these colours worked well in order to project this across.

When I thought of my inspirational word and NARS I looked in their images with cool colours, different shades of pastel colours, blues and greens which I associate with the word 'Fresh' I think of these colours and it worked well. 

I was inspired by a number of images from the fresh looking hair styles, with the sleek back wet hair and with the makeup patterns from NARS campaigns but I used my own use of colours which related to my inspirational word, with green and blue colours. 

I was inspired by a collection of images from NARS campaigns where they used a lot of colour with a lot of pastel colours and with the pattern of the eye makeup it is seen in my storyboard, I loved how they layered colours during this collection and I wanted to do the same but with cooler colours around the eyes to fit with my inspirational word also.

I loved this look by Francois Nars, I love the layering of the green and blue makeup and how it blends into the brow line, therefore I wanted to do this with my final look because I came across a lot of their images with this style makeup. I love the direction of the model, the sheer glow also, which I will carry out in my shoot and to choose a model with light coloured eyes, with the makeup to really pop out.

Blog, A. amby’s 8 (no date) Beauty: Makeup. Available at: https://uk.pinterest.com/pin/229754018464539405/ (Accessed: 22 April 2016).

Inline Citations: 

• (Blog, no date)
 

TrendH (no date) M a Q u i ll a g e. Available at: https://uk.pinterest.com/pin/537546905493878748/ (Accessed: 22 April 2016).

Inline Citations: 

• (TrendH, no date)
 

In this photo of a NARS campaign, I love the application of the eye makeup, I like how bold and deep the makeup appears with also blending into the brows.