Thursday, 21 April 2016

Story Board Brand Image 'NARS' attempt 2.


Storyboard Brand image 'NARS' 
Attempt 2.

All about direction, lighting, poses, hair and makeup for my Brand Image!

Looking into my Brand I gathered a few images to create my story board, with direction, poses, lighting, makeup and hair ideas all together along with fitting my word 'Fresh'. 

I looked into the colours used in the NARS brand and related them to my word to fit, I looked at cool colours and dewy skin looks whilst browsing through pinterest and in books. 

I want to use green & blue cools colours in my brand image, in the style of the two toned effect in the bottom middle image, with similar direction/ pose, as a lot of models in NARS is slight angled, or face on and I love the composition of the campaign.

I saw a lot of NARS campaigns have a coloured back drop so I used a lot of imagery to get that across, with a use of blue or green to relate to cool 'fresh' colouring for my back drop.
I chose images where the eyebrows are blocked out or coloured and this would be an idea that I would want to use to keep in line with the brand image.

I want to keep the hair dark, and swept back similar to the two images at the top and below.
The lighting I want to keep soft yet exposed with good lighting to really show up the vibrant colours I will be using.
I want the lip pink to really contrast with the green and blue tones of the eye makeup similar to the images gathered below, to really make the image stand out.



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