Technical- The Brand Shoot & inspiration

Technical- The Brand Shoot...

This week was technical, I set up for my shoot which I had previously tested to see what I wanted to use which I felt was ideal with the brand and my inspirational word combined, I loved simplicity of the soft boxes and the soft light it gives, I also found it made the colour of the shoot stand out.

My day Started up setting up in the studio with the soft boxes, coloured back drop (greeny blue) I used my camera 1/160 on manual and used a 50mm lense to capture of images with to get the close up look I wanted. I used the 50mm sense because of it clear, zoomed in vision it gives, even though you can't adjust it, I felt it worked well to capture close up shots for my brand image, to get a crisp detailed shot of the hair and makeup.

Image of my set before shooting, with the coloured back drop and soft boxes, almost ready to shoot.



I loved the back screen colour and It worked so well during the shoot, I was a little anxious it may of clashed with the makeup application but it worked well and I even felt it enhanced the colours.




I wanted to incorporate cool pastel colours into my image and gathered a number of images from NARS campaigns for inspiration, I looked into dewy skin with pastel colours to show my word working well with the brand image.

Here are photographs of NARS campaigns that inspired me for my shoot including lighting, exposure, colours and makeup techniques and the next images are of my time in the studio setting up and of my final images.







These images gave me an idea of pastel colours used in NARS campaigns which would fit with my word and the brand image well. I also found NARS used a lot of coloured back drops, pastel colours and blocking out brows or keeping them very natural so i went with that idea.

I felt the day went well, my model and I worked very well together, we bounced off each other, I became more relaxed with directing my model as the shoot went on, I tried a number of looks and it all fell into place and I was very happy with the result. I struggled slightly by not having an assistant, as I planned to have one but ended up not being able to make it, so this slowed the whole shoot down, but I felt I worked efficiently and professionally, I made sure my model was comfortable during the day with food and drink.

Overall, it was a fun successful time In the studio. Straight after I went to our photoshop lesson to gain knowledge to edit and adjust my photographs to create  the best look for the brand image for NARS. My strengths were being on the ball, my makeup application as I feel I have improved a lot over the last semester, with the use of colouring layering and showing my inspiration through my work and setting up for my shoot, it ran smoothly and my model was comfortable.

Here are some images of some of the test shoots and I love how vibrant the colours are coming out on the camera. 

During our photoshop lesson, working with exposure, lighting, adjustments and corrections. I also enhanced her eye colouring and brightened up the white in her eyes and also highlighted a semi circle in her iris to give a sparkle effect in her eyes to really stand out. Overall I was happy with the outcome because I didn't do too much editing and I feel it captures my word and the brand image in the image.

A few images playing around with direction and poses, seeing how the makeup looks on camera also, It was a fun shoot, playing around with eccentric colours and being free with it.